Nordic Knots was founded in 2016 by Liza Berglund Laserow, Fabian Berglund and Felix Berglund. We are a fast-growing direct-to-consumer Scandinavian interior design brand. The USA is a major market for Nordic Knots, followed by the UK and EU. Nordic Knots was born from a culture of thoughtful design that lasts beyond seasons and trends. Fusing function and aesthetics with a Scandinavian sensibility, we craft timeless textiles for the modern home. We believe that great textiles are foundational and can transform a house into a harmonious home – framing the most beautifully curated lives.

Our head office is located in Stockholm at our flagship store on Birger Jarlsgatan. In 2024, we opened our first flagship store in New York City, followed by our first Los Angeles store. We have a constantly growing team across Stockholm, New York, Los Angeles and London, and are continuing to expand our presence in key international markets.

The role

The US West Coast is a strategically important region for Nordic Knots, with high traction across both trade and consumer channels. The Regional Director – US West Coast will lead commercial and brand expansion across the region, with a particular focus on California and a soon to be opened Flagship Store in West Hollywood as a central hub for the region.

A core part of this role is the leadership and performance of the Nordic Knots’ Los Angeles flagship store. This includes full responsibility for retail operations, team leadership, customer experience, and store profitability. The Regional Director – US West Coast will own the store’s P&L and play a key role in ensuring that the flagship acts as both a commercial driver and a brand-building destination.

Beyond retail, this role is responsible for growing revenue through the trade channel, building long-term relationships with residential and hospitality interior designers, architects and commercial clients, and strengthening Nordic Knots’ visibility and relevance within the West Coast design community.

Based in Los Angeles, this is a senior role combining strategic ownership with hands-on execution across retail, sales, partnerships, and regional market development.

Key Responsibilities

Retail Leadership & Store Performance

• Own the overall performance of the Los Angeles flagship store, including sales, profitability, customer experience, team leadership, and daily operations

• Hold full P&L responsibility for the store, including budgeting, forecasting, cost control, and performance follow-up

• Ensure the store delivers on and exceeds commercial targets, while maintaining an elevated and best-in-class brand experience

• Lead and develop the in-store team, building a high-performing, customer-centric, and brand-aligned retail culture

• Oversee store operations including staffing, scheduling, inventory, store standards, and operational efficiency

• Ensure excellence in visual merchandising, in-store presentation, and execution of brand and seasonal concepts

• Drive local store marketing initiatives, activations, and events in partnership with central teams

Trade Sales & Revenue Growth

• Drive revenue growth across the West Coast through trade sales, with a primary focus on residential and hospitality interior designers, architects, developers, and commercial clients

• Build and manage strong relationships with key trade partners and decision-makers in the region

• Contribute to the continued development of Nordic Knots’ trade offering, service model, and commercial playbook to support long-term growth

• Identify and develop partnerships and business opportunities that strengthen brand visibility, support customer acquisition, and drive sales

• Work closely with the PRO team to support regional trade development and ensure a strong and consistent customer experience across touchpoints

Regional Strategy & Market Development

• Develop and execute a regional growth strategy for the US West Coast, with priority focus on Los Angeles and other key design markets

• Identify market opportunities to grow both retail and trade business across the region

• Monitor performance across channels and translate insights into actions that support revenue growth and brand expansion

• Own regional budgeting, forecasting, and performance management in line with company goals

• Evaluate opportunities for additional physical presence, partnerships, and regional activations that can support long-term growth

Brand & Design Community Engagement

• Strengthen Nordic Knots’ visibility and positioning within the West Coast design community

• Leverage and expand an existing network within interior design, architecture, hospitality, and luxury lifestyle sectors

• Act as a brand ambassador at Nordic Knots at industry events, client meetings, store activations, and relevant design community initiatives

• Ensure the Los Angeles flagship functions as a physical expression of the brand and a meaningful hub for customer and trade engagement

Cross-Functional Leadership & Collaboration

• Work closely with global commercial and sales teams, marketing, product, operations, finance, and customer experience teams to ensure regional alignment and strong execution

• Provide structured market insights and customer feedback to relevant global teams

• As the business scales, help build a collaborative, performance-driven culture aligned with Nordic Knots’ values and ambitions

Requirements

Experience

• 7–10 years of senior commercial experience within design, interiors, furniture, luxury, fashion, or lifestyle brands

• Proven track record of driving revenue growth across both retail and trade channels

• Strong retail leadership experience, including store management and ownership of store performance and profitability

• Experience with P&L ownership, budgeting, forecasting, and KPI follow-up in a retail or omnichannel environment

• Experience working across brand, sales, retail, and customer experience functions

• Experience managing premium or flagship retail environments is highly meriting

Network & Market Knowledge

• Established network within the West Coast design and architecture community, particularly in Los Angeles

• Strong understanding of how interior designers, architects, and hospitality clients specify and procure

• Good understanding of the premium retail landscape and customer expectations in the West Coast market

Skills & Competencies

• Strong commercial acumen with a strategic yet hands-on mindset

• Strong leadership skills with the ability to build, coach, and motivate high-performing teams

• Excellent relationship-building, negotiation, and communication skills

• Ability to combine brand building with commercial execution

• Data-driven and confident in working with budgets, sales performance, KPIs, and operational follow-up

• Strong entrepreneurial spirit with a proactive, solution-oriented, and roll-up-your-sleeves attitude

Languages & Mobility

• English required

• Additional language skills are a plus

• Willingness to travel regularly within the West Coast region

What We Offer

• A key role in a fast-growing business with the opportunity to shape and drive our growth on the US West Coast

• A unique opportunity to lead and develop our Los Angeles flagship store as well as the wider regional business

• A dynamic and collaborative international work environment

• An entrepreneurial and open-minded culture where new ideas and suggestions are valued and encouraged

• An inspiring brand and collection for all those who share our passion for great design and craftsmanship

At Nordic Knots, we stand for a diverse and inclusive workforce. We seek talented individuals who bring a range of perspectives and inspired ideas. We welcome all applicants eager to join a dynamic team.

Location: Los Angeles
Reporting to: Chief Commercial Officer